Responsabilities
Artinity, a trailblazing company revolutionizing the intersection of generative art and AI-driven creativity, is seeking a highly skilled and visionary Marketing Manager to join our dynamic team. As a Marketing Manager at Artinity, you will be responsible for shaping and executing our marketing strategies to drive brand awareness, engage our target audience, and foster customer loyalty.
Develop and implement comprehensive marketing strategies
- Collaborate with the leadership team to define marketing objectives, target audiences, and positioning strategies.
- Conduct market research and competitor analysis to identify key trends, opportunities, and areas for differentiation.
- Develop and execute marketing plans, including digital marketing, content marketing, social media, PR, events, and partnerships.
- Monitor and analyze marketing performance metrics to optimize strategies and drive continuous improvement.
Brand management and storytelling
- Develop a deep understanding of Artinity's mission, vision, and values to effectively communicate our unique value proposition.
- Craft compelling narratives that resonate with our target audience, conveying the innovative and transformative power of generative art.
- Create and maintain brand guidelines, ensuring consistent brand messaging across all marketing channels and materials.
Digital marketing and content creation
- Oversee the creation of engaging and visually appealing content, including blog posts, videos, infographics, and social media campaigns.
- Manage the company's website, ensuring its optimization for search engines and user experience.
- Utilize data-driven insights to develop effective SEO, SEM, and PPC strategies.
- Leverage social media platforms to build an active and engaged online community around Artinity's products and services.
Campaign management and lead generation
- Plan and execute multi-channel marketing campaigns to generate leads and drive conversions.
- Collaborate with the creative team to develop captivating campaign visuals, landing pages, and email marketing campaigns.
- Utilize marketing automation tools to nurture leads and optimize the conversion funnel.
- Monitor campaign performance, track KPIs, and provide regular reports to measure success and identify areas for improvement.
Partnerships and relationship management
- Identify and establish strategic partnerships and collaborations to expand Artinity's reach and drive customer acquisition.
- Build and maintain relationships with influencers, media outlets, and industry stakeholders to amplify brand visibility and thought leadership.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- Proven experience in marketing management, preferably within the technology or creative industries.
- Deep understanding of digital marketing, social media platforms, and content creation.
- Strong analytical skills and the ability to leverage data to drive marketing decisions.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Demonstrated experience in campaign management, lead generation, and marketing automation.
- Proficiency in marketing tools and platforms, such as CRM systems, Google Analytics, SEO tools, and marketing automation software.
- Creative thinking and a passion for innovation, art, and technology.
- Strong project management skills with the ability to handle multiple tasks and deadlines simultaneously.
- Team player mindset with exceptional leadership and collaboration skills.
To apply, please send your resume and cover letter to contact@artinity.com.
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